church leaflets

Step 3: Methods of Presentation

There are many ways to get the message across in a leaflet from the use of lots of images and minimal text to lots of text and minimal images.

Think about using diagrams and maps where appropriate and possible.

The subject matter will often dominate the style of the leaflet and if you think about it you will realise that certain types of information are more often than not presented in a similar format to meet the reader’s expectations.

The method of presentation and design that you choose should depend on your audience and it’s important to consider who this is or will be before moving forward in the creation of a leaflet.

Step 4: Think about your audience

Think hard about who the leaflet is aimed at and consider: age; special interest groups; social demographic groups; language (do you need versions in several different languages?); those with special needs (e.g. partially sighted).

More often than not you will want you leaflet to appeal to as wide a group as possible but design elements as well as the text can tailor the leaflet to make it appeal to a more specific target audience.

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