church leaflets

Step 1: Message

It’s really important to think about what you want to say and how you want to relay your message.

It’s worth considering as a first stage WHY you are producing a leaflet and your aims and objectives. In doing this you may realise that your message may be better conveyed using, for example, on site interpretation.

Step 2: Think about the aim of the leaflet

Is the aim of the leaflet to tell people more about your church whilst they visit it?  Do you want visitors to have information in their hand as they walk around your site or only at particular points? If it is only at particular points then it may be more cost effective in the long run to produce interpretation boards. These are also easier to manage at an unmanned site where it may be difficult to keep leaflets well stocked. Will there be a benefit from people taking away your leaflet. Printing your contact details on the leaflet will mean that people may contact you in the future to donate money or volunteer their time.

Is the aim of the leaflet to raise awareness of your church? If so you must think hard about the image that you want to portray and ensure that your leaflet stands out amongst other leaflets.

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